Portfolio
of Results-Driven
SEO, Content, and Design Work

Planned, designed, and executed email marketing campaigns for a salon client, focusing on engagement, promotions, and client retention. Each campaign combined strategic messaging, visual design, and clear calls to action to support bookings and product sales. The campaigns generated measurable results, contributing to over $67K in revenue while maintaining consistent client communication and brand presence.

This SEO case study highlights how strategic optimization improved a website’s search visibility from page 10 (#100) to page 1 on Google. By refining on-page SEO, aligning content with target keywords, and improving site structure, the project delivered measurable ranking growth and increased discoverability.

Created a conversion-focused funnel to sell a digital product, combining landing page design, integrated checkout, and automated workflows. The system includes abandoned cart recovery, payment confirmation triggers, and email follow-ups, ensuring every lead is tracked and every opportunity is maximized.

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Planned and created SEO-optimized blog content designed to attract, educate, and convert target audiences. By aligning content with search intent and high-value keywords, the strategy significantly improved organic traffic, engagement, and conversions, contributing directly to business growth.

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This project showcases a full website redesign, from initial Figma wireframes to a fully developed live site. The focus was on improving layout structure, user experience, and visual consistency while ensuring the design supports SEO and conversion. The result is a clean, responsive website built to enhance both usability and online visibility.

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Designed and developed a full website from concept to launch, combining brand-led design, technical SEO, and workflow automation. The project focused on creating a fast, responsive, and SEO-ready site with clear structure, strong user experience, and built-in systems for lead capture and streamlined communication.

Built a fully automated appointment system using GoHighLevel, including calendar integration, workflow triggers, tagging logic, and pipeline automation. Configured separate flows for confirmed, cancelled, and rescheduled appointments, with automated follow-ups and reminders to improve attendance and lead handling efficiency.

Designed social media visuals in Canva, developed captions aligned with brand messaging, and scheduled posts across platforms to maintain consistency and improve overall content delivery. This supported a more structured and reliable social media presence.

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