Blog Content vs Website Content: Which One Helps You Rank Better?
- Jennifer Victoria Garrucho
- Jul 18
- 3 min read
Updated: Aug 7
When it comes to SEO, not all content is created equal.
Many business owners ask me: “Should I focus on blogs, or do I need to rewrite my website pages?” It’s a fair question and one that gets to the heart of blog vs website content for SEO. The truth is, both play very different, but equally important roles in getting you found online.
In this blog, I’ll walk you through the difference between blog content and website content, how each impacts your SEO, and when (and why) you should prioritize one over the other.
What Is Website Content?
Website content refers to the static pages that define your brand and offerings. These include:
Homepage
About page
Services or product pages
Contact page
This content is designed to:
Communicate who you are
Explain what you do
Guide visitors toward a specific action (like booking a call or making a purchase)
Website pages usually target bottom-of-the-funnel keywords—terms people search for when they already know what they need and are ready to act.
For example:
“SEO content writer in the Philippines”
“Social media management services for small business”
At JVG Digital Solutions, this is where I start with many of my clients. I'm Jen Victoria Garrucho and I help businesses strengthen their foundation with optimized website content that improves search visibility and conversions.
What Is Blog Content?
Blog content is dynamic, educational, and regularly updated. These are your:
Tips and how-to articles
Industry insights
Case studies
Thought leadership posts
Blogs typically target top or middle-of-the-funnel keywords—search terms used by people who are researching a problem or exploring their options.
For example:
“How to increase website traffic through SEO”
“Best content strategy for startups”
Blogs help you:
Build topical authority
Answer audience questions
Support ongoing SEO with fresh, keyword-rich content
In case you missed it, here’s my breakdown on What Is SEO Content Writing? (And How It Drives Business Growth).
Key Differences Between Blog vs Website Content for SEO
Here’s a quick side-by-side comparison:
Feature | Website Content | Blog Content |
Purpose | Inform + convert visitors | Educate, attract, nurture traffic |
Type of Keywords | Bottom-of-funnel (BOFU) | Top and middle-of-funnel (TOFU, MOFU) |
Update Frequency | Occasional | Ongoing/Regular |
Tone | Brand-focused, persuasive | Informational, helpful, engaging |
SEO Role | Improves site structure + conversions | Builds authority + keyword coverage |
Both work best together to create a complete SEO ecosystem.
When Should You Prioritize Each?
Focus on website content if…
You’re launching a new business
You’re rebranding or restructuring your offers
Your current pages are outdated or don’t reflect what you do
Focus on blog content if…
You want to attract more organic traffic
You’re trying to build authority on a specific topic
You’re nurturing leads and educating your audience
Ideally, you shouldn't have to choose between blog and website content. You need both to creat a storng foundation and a long-term SEO strategy. Website pages establish your brand’s credibility and convert leads. Blogs drive consistent traffic, showcase your expertise, and build trust over time.
As an SEO content writer and strategist, I’ve seen firsthand how this combo drives results for businesses across industries. It’s exactly what I build for clients under JVG Digital Solutions.
What Google Wants: A Healthy Mix
To rank well in today’s algorithm, you need more than keywords—you need helpful, trustworthy, relevant content across your site.
Google favors websites that demonstrate:
Experience through case studies or how-tos
Expertise through in-depth articles and SEO-optimized service pages
Authority is established by consistently covering a topic
Trustworthiness with clear branding and user-focused writing
That’s why I don’t just write content. I create strategic content ecosystems that tell Google (and your audience): “This brand knows what it’s doing.”
Need Help Building a Balanced Content Plan?
You don’t have to pick sides in the blog vs website content debate. The most successful brands use both to their advantage.
At JVG Digital Solutions, I’ll help you develop a clear, intentional content strategy that brings in traffic, builds trust, and turns readers into clients.
Ready to elevate your content game?
