Content Scheduling and Visual Design for a Canadian Beauty & Wellness Brand

Project Type: Social Media Management, Content Scheduling, and Visual Design

Industry: Beauty and Wellness

Scope: Instagram and Facebook content strategy, content calendar planning, and post scheduling

Tools Used: Canva &  Meta 

 

Project Overview

I supported a Canada-based beauty and wellness business by creating a structured social media management and content scheduling plan focused on consistency, visual branding, and engagement. The goal was to support digital marketing for a small business through planned, high-quality content rather than reactive posting.

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What I Did

• Planned and managed a monthly social media content calendar for Instagram and Facebook

• Designed branded visuals using Canva to support consistent SME digital marketing

• Scheduled posts strategically based on audience behavior and engagement patterns

• Balanced promotional, educational, and community-driven content

• Planned seasonal campaigns, holiday promotions, testimonials, and team features

• Aligned captions, hashtags, and visuals with the overall marketing plan for small business growth

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Content Strategy Focus

• Content scheduling that supports consistency and brand recall

• Seasonal planning aligned with promotions and campaigns

• Educational and interactive content to increase engagement

• Visual consistency to strengthen brand identity

• Audience-first messaging designed to support long-term growth

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Results and Impact

• Improved consistency across social media platforms

• Stronger visual cohesion and brand recognition

• Higher engagement through planned and well-timed content

• Reduced last-minute posting and content gaps

• Supported overall SME digital marketing strategy and online visibility

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Skills Demonstrated

• Social media management for small businesses

• Content scheduling and content calendar planning

• Visual content design using Canva

• Digital marketing strategy for small business

• Campaign planning and execution

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Looking to build a consistent, on-brand social media presence?

I help small businesses plan, design, and schedule content that supports long-term visibility and engagement.

 

Let’s talk about your content strategy.