
WEB DESIGN Portfolio
JEN Garrucho
SEO SPECIALIST & Website DESIgner, Philippines
This portfolio highlights website design projects completed by a website designer in the Philippines with a strong focus on SEO and performance. Each website is built using technical SEO best practices, optimized for user experience, and designed to convert traffic into leads for small businesses.
Website Design Projects Built for SEO, USER-EXPERIENCE and Growth
WEBSITE MIGRATION CASE STUDY: Preserving Rankings While Improving SEO

This website migration case study highlights how a salon website was successfully moved to a new platform while improving website structure, user experience, mobile responsiveness, and search visibility. The project combined website migration, website optimization, and SEO improvements to create a stronger foundation for long-term growth.
INTERACTIVE QUIZ & WEBSITE MIGRATION CASE STUDY

This website migration case study highlights how SEO-focused restructuring, website optimization, and an interactive hair color quiz were combined to improve usability, engagement, and conversion-focused user experience.
The project focused on cleaner website structure, improved navigation flow, mobile responsiveness, and personalized quiz-driven customer journeys designed to support long-term website performance.
SEO-Optimized SMALL Website with Automation

Designed and developed a full website from concept to launch, combining brand-led design, technical SEO, and workflow automation. The project focused on creating a fast, responsive, and SEO-ready site with clear structure, strong user experience, and built-in systems for lead capture and streamlined communication.
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WEBSITE REDESIGN & SEO OPTIMIZATION
FOR A U.S. SALON BUSINESS

Redesigned and optimized an existing salon business website to improve user experience, mobile responsiveness, SEO structure, and booking flow while maintaining the warmth and personality of the brand. The project focused on modernizing layouts, improving navigation, and creating a cleaner, more conversion-focused online experience.
Website Redesign | From Figma Wireframe to Live Website

This project showcases a full website redesign, from initial Figma wireframes to a fully developed live site. The focus was on improving layout structure, user experience, and visual consistency while ensuring the design supports SEO and conversion. The result is a clean, responsive website built to enhance both usability and online visibility.
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