How I Built My SEO Content Writing & Digital Marketing Portfolio
- Jennifer Victoria Garrucho
- Jul 30
- 4 min read
Updated: Nov 26
From Learning SEO to Applying It in Real Time
There’s a big difference between studying digital marketing and actually doing it.
As a freelance digital marketer and SEO content writer, I knew I didn’t just want a certificate—I needed hands-on experience. So I built my own website from scratch and used it as a live portfolio and testing ground.
What started as a basic site became a full digital marketing project where I applied everything I learned: SEO writing, analytics, user flow, and content strategy. It wasn’t just theory anymore. It became practice, proof, and progress. I wanted to create a digital marketing portfolio that didn't just explain what I could do but also showed it.
Turning My Website Into a Digital Marketing Portfolio
A resume or LinkedIn profile can only show so much. I wanted a space that reflected my actual work, voice, and growing skills in SEO content writing.
Here’s why I created www.jvgdigitalsolutions.com:
To showcase my SEO writing portfolio
To apply on-page SEO techniques like keyword research, metadata, and internal linking
To attract clients looking for freelance SEO writers or content marketing support
To track performance through Google Analytics and Search Console
What I Did (and Learned) While Building the Site
I built the site from the ground up—structure, layout, content, everything. This allowed me to apply real-world SEO techniques instead of just reading about them.
Created SEO-optimized pages using target keywords
Wrote and published blog articles to attract organic traffic
Connected Google Analytics to monitor engagement
Set up internal links, image alt text, and CTAs
Used headings (H1, H2, H3) and meta tags to support ranking
The process helped me understand what makes a website rank and how content plays a key role in user experience.
Education + Experience: The Best Combo
What I learned through the Asian Institute of Management’s Digital Marketing Certificate Program gave me the foundation I needed. Topics like SEO, content funnels, analytics, and campaign strategy helped me work with more intention.
But learning alone wasn’t enough.
I’m especially grateful to ZendEase, the company that gave me the opportunity to apply and strengthen those skills through real-world projects. Writing SEO-optimized blogs, managing content calendars, researching relevant keywords, and practicing proper blog formatting allowed me to deepen my knowledge and apply what I was learning in context. Collaborating with the team also helped me learn more about the logistics and freight forwarding industry, which has been a valuable bonus in itself.
Turning My Website Into a Living SEO Portfolio
Today, JVG Digital Solutions isn’t just a site — it’s my evolving digital marketing portfolio, showcasing what I do as an SEO content writer and Digital Marketing Specialist.
The blog section continues to grow with:
Digital marketing tips for e-commerce startups
SEO content writing strategies for businesses and freelancers
Case studies and real-world project insights
Through regular updates and monitoring tools, I’m able to track keyword impressions, adjust underperforming content, and refine my skills as I go.
Key Tools and Skills I Applied
Keyword Research – Focused on long-tail and low-competition keywords
On-Page SEO – Applied structured headings, metadata, and internal links
Google Analytics – Analyzed user behavior to improve flow and engagement
Search Console – Tracked impressions, page indexing, and keyword performance
Content Design – Wrote for both search engines and humans with clarity and flow
A Continuous Learning Journey
If you’re building your digital marketing career (or any career, for that matter), don’t wait for everything to be perfect. Start where you are. Build what you can. Improve as you go.
You don’t need fancy tools or a full team — just the willingness to learn and apply.
This website is proof of what’s possible when you commit to showing up and putting your skills to work. It’s also a reflection of a bigger theme in my life: continuous learning.
Over the past few months, I’ve grown so much — both personally and professionally — and I know there’s still so much growth ahead. I’m incredibly thankful for the progress so far, and even more grateful that I’ve had the chance to learn at my own pace.
Just like my journey learning Spanish, where I’ve gone from zero to now understanding and engaging in basic conversations, I’ve learned that growth can happen at any age. Learning can come at any age, as long as you have purpose and motivation.
Maintaining and improving my digital marketing portfolio has become a key part of how I measure that growth. I’m now planning a new learning path focused on sharpening my skills in analytics and turning data into actionable insights. It’s an area I want to explore more deeply, and I’m excited to keep building toward that next level.
Whether it’s language, marketing, or mindset — progress takes time, but it always adds up.
Need Help With SEO Content Writing or Digital Marketing Strategy?
Whether you’re a startup, small business, or growing brand, I can help you create content that’s clear, search-optimized, and built to drive results.
I've worked in projects that improved site structure, increase organic traffic, and helped brands get discovered on Google through content, strategy, and optimization. Check out my digital marketing portfolio to see real examples of SEO writing, blog content, and optimization work.
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