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Jennifer Victoria Garrucho


SEO & Digital Marketing Specialist | SEO Content Writer

Helping startups and SMEs grow through content, strategy, and digital clarity.

PROFESSIONAL SUMMARY

I’m Jennifer Garrucho, a digital marketing specialist based in the Philippines with a strong focus on SEO content strategy. I create compelling, search-optimized content that enhances visibility, increases engagement, and supports lead generation. My work has helped boost organic traffic by over 70% and supported a 46% increase in sales through strategic, data-informed content execution.

 

With a background in SEO, web optimization, and digital content planning, I help brands grow online through value-driven content supported by research, analytics, and clear messaging.

 


Core Skills & Expertise

  • SEO Content Strategy - Keyword research, topic clustering, content audits, SEO blog writing, on-page optimization, and search intent alignment.

 

  • Digital Marketing & Brand Strategy - Strategic planning across email, blog, and social content. Includes audience targeting, content calendars, campaign execution, and brand messaging.

 

  • Content Design & Web Editing - Infographics, social graphics, brochures, and visual assets using Canva. Web updates and SEO-focused design via Wix, including blog integration and page edits.

 

  • Video & Social Content Production - Creation of short-form video content for TikTok, YouTube, and Instagram. Scriptwriting, editing, and optimization using CapCut and native platform tools.

 

  • Analytics, SEO Tools & Reporting - Performance tracking with Google Analytics 4 (GA4), Google Search Console, Google Trends, and Semrush. Skilled in turning data into actionable content insights.

 

  • Technical SEO Fundamentals - Understanding of metadata, headers, alt text, URL structure, internal linking, mobile responsiveness, and site audit fixes.

 

  • Tools & Platforms - Wix, Canva, Google Workspace, CapCut, Google Analytics 4, Google Search Console, Semrush, ChatGPT, Grammarly

 

  • Soft Skills - Client communication, adaptability, time management, cross-functional collaboration, creative problem-solving, and attention to detail.

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Professional Experience

 

SEO Content Writer/Specialist at ZendEase/1Export

Remote | 2025 – Present

  • Serves as the primary SEO content writer for the Philippine site, creating blog articles that contributed to measurable growth in organic search visibility.

  • Created SEO-optimized articles that helped increase organic search traffic by 70% and contributed to 46% sales growth.

  • My articles consistently achieve the highest engagement time among tracked blog posts, reflecting content quality and relevance.

  • Contributions have directly supported ZendEase’s SEO growth strategy, organic search and improved user engagement.

  • Collaborated with the marketing and development teams on a coordinated content campaign.

 

Digital Marketing Specialist 
Freelance | 2024 - Present

  • Delivered branded content and SEO strategies for startups and SMEs across diverse industries.

  • Produced web content and blog articles tailored to each client’s goals, tone, and target market.

  • Improved site visibility and engagement by optimizing page structure, SEO elements, and user experience on Wix.

  • Supported campaign analysis with GA4 and traffic insights to refine and improve SEO strategy.

  • Helped clients increase organic traffic and lead generation through targeted content, keyword optimization, and analytics-based adjustments.

 

Graphic & Website Designer
Freelance | 2006 - Present

  • Designed real estate brochures and property listing websites for sales and rentals.

  • Helped real estate professionals generate more client inquiries through high-converting brochures and branded listings.

  • Developed professional resumes and web portfolios to enhance career opportunities.

  • Combined content strategy and design to deliver ATS-optimized resumes and portfolios that helped position professionals for career advancement.

  • Created logos and brand identities tailored to businesses and professionals.

  • Built visually engaging websites using Wix and Canva.

  • Applied SEO best practices to improve site performance and visibility.

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Postgraduate Education

Asian Institute of Management

Makati City, Philippines

March 2025 - September 2025

Postgraduate Certification in Digital Marketing

 

 

 

Certifications 

  • Google Analytics Certification (Skillshop)

  • Google Conversion Optimization Certification (Skillshop)

  • Google Analytics 4 (GA4) Essential Training (LinkedIn)

  • LinkedIn Digital Marketing Foundations Certificate

  • LinkedIn & Project Management Institute Advanced Content Marketing Certificate

  • LinkedIn SEO Foundations Certificate

  • Semrush International SEO Certification

  • Semrush SEO Certificate

  • HubSpot SEO Certification

  • HubSpot Content Marketing Certification

  • HubSpot Digital Marketing Certification

  • HubSpot Social Media Marketing Certification

  • Udemy Logistics Management Certification

  • Canva Essentials Certificate

  • Canva Graphic Design Certification

  • Figma Essentials Training Basics Certification

  • Administrative Support Certification (Alison)​

  • Data Entry Tools & Techniques Certification (Alison)

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​See samples of my work in my PORTFOLIO or explore my CERTIFICATIONS.

These certifications reflect my commitment to continuous learning and professional excellence across digital marketing and administrative roles. You can explore them further on my Certifications page.

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Let’s Work Together!

 
Looking for expert SEO content or a versatile digital marketing specialist?
Let’s talk about how I can support your business with content and strategy that drive measurable growth.​​
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